In today’s saturated market, it can be difficult to make your product standout from the rest, let alone get your product directly into the hands of consumers.

Did you know that 74% of consumers say that they are more likely to purchase a product after having tried it at least once? In a world with thousands of similar products, sampling lets you give the consumer an opportunity to get a ‘taste’ of your product and leave them wanting more.

If your consumer has tried your cereal and is now standing in the cereal aisle looking at dozens of different brands, they are going to be much more likely to grab yours as they have already tried it (and hopefully loved it!).

Here are 5 key benefits to product sampling and how it can help elevate your brand:

  1. Increase Your Brand Awareness

Through product sampling, in addition to testing out your product with consumers, you are also bringing an experience directly to them.

By being able to engage with the brand beyond a digital screen, it creates an emotional connection between your brand and the consumer which then translates into increased brand awareness.

  1. Receive Feedback & Reviews from Consumers

Whether you’re bringing a new product into the market or have an established brand, product sampling gives you the opportunity to receive feedback directly from the consumers.

If you are offering food samples, see what the reactions of consumers are – do they love it at first bite or does their face scrunch up when they taste it? This gives you the opportunity to directly assess the consumers level of attraction to your product and brand.

  1. Product Sampling Drives Sales at Point-of-Purchase

By encouraging consumers to try a product at point-of-purchase, they become increasingly more likely to buy that product. A survey done by the Arbitron and Edison Media Research Group found that 35% of customers who try a sample will end up buying that sample on their shopping trip!

And 24% of those surveyed said that the sampled product they have now picked up is actually replacing another item that they were planning to buy.

  1. Product Sampling Encourages Brand Trial

How many times have you refused to switch brands because you are comfortable and familiar with the brands you already use? Particularly for products that have a low involvement process, like laundry detergent, toothpaste, or food products; it can be difficult to make the consumer switch away from a brand that they’re already familiar with.

By introducing product samples, you are now opening the door for your consumer to try a new brand at no cost. Typically, they don’t want to make the switch because its not worth the cost of a potentially unliked product.

Through product samples, you reduce the customer’s uncertainty and thus they become more likely to purchase your product.

In fact, from the same survey, when the consumers were asked, “what would entice you to try a new brand or product?” they found that 73% of consumers replied with “product samples.” Showing you that maybe free samples are the key to the consumers heart!

  1. Use Sampling to Market Research

While sampling is great tool for recruiting new customers to your existing products and building your brand loyalty, it’s also a fantastic way to test new products. If you’re planning on launching a new product into the market, what better way to get feedback than through product samples.

This allows you to test with your actual target audience and also get live feedback in the moment. By doing so you can potentially save extensive costs by knowing what you need to tweak with your product before launching it on a wide scale.

At Lash Vision Media, we understand the importance of product sampling and are here to help you plan your next experiential event or sampling opportunity!